What Proposal Research Is - and What it Is Not

What Proposal Research Is - and What it Is Not Top Proposal Research Choices The review is going to teach you whatever you will need to understand and then you're able to place your purchase confidently. Our reviews contain details such as the score of the clients, our rating, starting prices, Discounts, and caliber of the papers. You will also see differences in a research proposal template design when you're proposing diverse kinds of research. It's extremely important to read carefully essay services reviews, because you would like to steer clear of low high quality services. There are a number of things that you must include in a research proposal in order to provide your supervisor a very good comprehension of the approach that you wish to take in your research. It provides a brief (two fifty to three hundred words) overview of your research paper which gives the reader sufficient information about the research work you will be doing, the complete work plan and the valu e and scope of your research work. The Honest to Goodness Truth on Proposal Research The research proposal template is going to have an area at which you can place the title of the document. If you take a close look at market research proposal example you are going to realize that you should lay yours out very carefully. You're able to use a research proposal example to aid in designing your own template. Research proposal not only communicates what you're attempting to accomplish but it may also be utilised as a tool for obtaining financial guidance. Despite how the Introduction is presented first it doesn't signify it has to be the very first to be scholarly written. Talk about this issue in terms of what it is that you're curious about. First of all, you must talk about the specific topic that you need to cover in your research paper. You can rely on the very best essay help online. Conclusion The maturation of the research question has become the most important part of a research undertaking. Explain how you want to begin conducting your research. Since there are numerous techniques for conducting research, you will need to clarify your research methods. If you're going to be conducting your own research, including through a survey or a scientific experiment, you should outline the precise process that you want to use. When you ask us to compose my research paper, we'll do it right, which not just includes fluent content but in addition formatting. Some research paper proposal template selections include an area at which you may include a literary review. The document must express the topic of your research. All the document are compatible for different kinds of software versions. How to Get Started with Proposal Research? Literature review is a significant region of the research proposal. Introduction Explain the issue you're examining and the reason it is significant. Writing a research proposal takes a very specific skill and it' s therefore not an effortless endeavor for all students. Writing a research proposal is a lot simpler than you think and moreover it does not need any research results before you begin writing. Details of Proposal Research You will get unique texts, which will be finished in time. Together with the UK Essay Help undergraduates can't be concerned about the time but delight in a complete life. Let's say you pay for at least 10 orders for the length of a training course. You have to ensure that you submit your work in time. Most Noticeable Proposal Research Normally, you can have confidence that all the substantial conceptual categories are identified if you begin to see repetition in the conclusions or recommendations that are being made. The proposal should incorporate an action program, earlier research analysis and proposer theoretical positioning in the region of research. In sum the research proposal ought to be coherent with a unifying body of knowledge and techniques o perationalized for the conduct of a part of research in the close future. A value proposition might or might not be financial. The Appeal of Proposal Research The duration of the research proposal template isn't long. You will soon locate the official data about us. You will nonetheless finish the research sections, and I will offer feedback, but they won't be marked. Research starts before we write an answer to the brief because a suitable response requires us to understand that which we're referring to. A research paper is typically the very first step for students to acquire funding for their project, so it's vital to create a thoughtful and deep paper. Show me that you understand how to find and can analyze data from sources inside your discipline. To start with, you want to decide on a research region and the title of your research paper. In the last steps, predict the outcomes of your research. A research paper is quite a valuable issue to your academic career. Be aware that the study objective is an active statement about the way in which the study is likely to answer the particular research question. If you're looking for help in writing your research paper, you've come to the proper location. So far as the students are involved, writing a research paper is among the toughest and frustrating job in their opinion. You can do a research paper that works to establish this hyperlink and investigate how adults are affected as a consequence of their childhood overweight difficulties. This study looks at regular exercise to determine if it can assist the elderly cope with depressive troubles. In some kinds of research projects it's inevitable that ethical issues and procedures are outlined so that readers can be sure the subjects or participants won't be harmed during the practice. A student should investigate this issue from many sides to be aware of the origin of a cigarette, its components and the effect on human well-being.

Paper Topics For the House of Mirth

Paper Topics For the House of MirthPaper topics for the popular children's book, The House of Mirth, include mischievous animals, a magical city and an old couple making a living from their garden. Each topic is short but entertaining. For instance, there is a game about an ugly duck!Just in case the kids aren't feeling up to it, you can make up your own paper topics. I wrote down some ideas for a monster that the evil wizard turns into. Maybe you could make a paper monster that the evil wizard turns into that had been being ridden by a donkey for many years! Or, you could make a monster who is very fat and has no legs! You get the idea.I also made up some paper topics for two silly adult animals. They are called the Loony and the Gooney. Who knew that they would have names like that? My mother thought they were cute! My sister told me that she'd like to see them the next time we visited grandma.As for the magical city that the magic wand is called after, I made up a paper topics for it. It was a city in France that turned into a castle. They had great music and colorful people. It was a lovely paper topic!There are a toy lion, a pet elephant and a giraffe, each having one paper topic. And there is a real-life woman who lives in the city who has been helping the cat with the poor things. I am very proud of my daughter for coming up with such great topics for her paper topics.These are just some of the paper topics for The House of Mirth. There are even more ideas for paper topics for the book. I'll share more of them soon. In the meantime, I hope you will consider sending me your suggestions for paper topics. So far, The House of Mirth has received lots of good reviews.Look for my next 'What Is Magic?' article in the future. If you would like to contribute your ideas for paper topics, please email me.

Find the Right Ukraine Essay Writing Program

Find the Right Ukraine Essay Writing ProgramAs a foreign student in the UK, it can be quite overwhelming at times trying to find the right Ukrainian essay writing program. What we are looking for is something to help us earn our high school degree and that will also help us get into a university. However, what we are most concerned with is finding the correct Ukraine essay writing program to aid our education.In order to do this we need to narrow down what is the best Ukraine essay writing program that can provide the best results? There are a few things to consider. One, you need to see how long the program is going to last. Two, you need to see how flexible the program is, and then three, you need to see if the program has enough tutorials.To help you decide which program to take, let me share some information on Ukraine essay writing programs. First of all, the best high school Ukraine writing program should have been created specifically for foreign students and it should have be en created to help them get into a university. It should also have enough tutorials and online help so that it is easy for you to learn the Ukrainian language, and that it will not be too overwhelming for you when you begin learning.There are several programs out there that offer tutorials and online help but some of them are less than honest about what they can do. For example, they might tell you that their program is great and that they have great instructors but if you find that the program doesn't do what they say it can do, you will have no other choice but to look elsewhere.Online tutorials are a good idea if you can afford it. The advantages are that you will learn more quickly because you can start from the beginning instead of being thrown into the middle of everything as you would be in an in-class setting. Also, these programs have proven to be effective and have worked well for many students who have taken them.Next, you want to do good internet research. If you search the internet for 'Ukraine essay writing program' you will find a lot of programs, some good, some not so good. It is not just an online writing assignment where you submit your work to get an A.It is not as simple as that and you need to know some basic guidelines before you begin. It is better to get a program that is much more flexible and that is going to help you achieve your goals. That way you will not be discouraged by seeing that your work did not meet all the requirements when you finally tried it out.

Writing a Sample Essay - Tips on Writing a Middle School Essay

Writing a Sample Essay - Tips on Writing a Middle School EssayWriting a sample essay is one of the main requirements for middle school graduation. However, there are some things that you need to remember when you are writing your essay. Just like the composition in school, there are some tips that you can use when you are writing a sample essay. Read these tips so that you can improve your essay writing.Keep it simple: One of the most important tips is to keep the information as simple as possible. The easier the information is, the more likely you are to write a great essay. Therefore, you should stick to the basic grammatical rules.Make it short: Avoid long paragraphs, which is also called 'literature'. Long paragraphs are very boring and difficult to read. Instead, make the essay short, and only a few sentences or paragraphs long.Use proper grammar: In the process of writing your essay, you have to include the grammar that you are using in the piece. Grammar should be your best fr iend. There are so many common mistakes that a middle school student makes.Learn to use all the letters: Always use all the letters properly. There are many abbreviations that are very hard to learn in the beginning. Therefore, if you cannot spell something correctly, you should use the abbreviation instead.Be realistic: When you are writing an essay, you must not use any spelling or grammar mistakes that you may make in the future. It is very important that you write your essay as if you are already a high school graduate. If you continue to make these mistakes, you will not be able to write a good essay.You can use these tips to learn more about what writing an essay in middle school is all about. You can use them to improve your writing skills in the future. Do not think that your essays are not important, they are very important.

Marketing management free essay sample

Chapter 1 Defining Marketing for the 21st Century Five basic markets their connecting flows Figure 1.1 Marketing Management An Asian  © Kotler, Keller, Ang, of Perspective Structure Leong Flows in a Modern Exchange Economy Tan 4th Edition International Executive MBA PGSM Page I.01 MARKETING MANAGEMENT Figure 1.2 A Simple Marketing System  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Figure 1.3 Holistic Marketing Dimensions  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.02 MARKETING MANAGEMENT Holistic Marketing In Your own words, define Holistic Marketing? Figure 1.4 The 4 P Components of the Marketing Mix  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.03 MARKETING MANAGEMENT Asian Figure 1.5 Marketing-Mix Strategy  © Kotler, Keller, Ang, Leong Tan Marketing Management An Perspective 4th Edition Figure 1.6 Factors Influencing Company Asian Marketing Management An Marketing Strategy  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Perspective 4th Edition Page I.04 MARKETING MANAGEMENT Skim a Vietnamese company that you believe has been adopting market-driven research strategy. Identify those strategies. Why do you consider this company to be successful? Chapter 2 Developing Marketing Strategies Plans  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.05 MARKETING MANAGEMENT Figure 2.1 Two Views of the Value Delivery Process  © Kotler, Keller, Ang, Leong Tan Figure 2.2 Marketing Management An Asian Perspective 4th Edition The Generic Value Chain Marketing Management An Asian Perspective  © Kotler, Keller, Ang, each Study costs performance in Leong Tan activity improve it 4th Edition International Executive MBA PGSM Page I.06 MARKETING MANAGEMENT Figure 2.3 A holistic marketing network  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Figure 2.4 The Strategic Planning, Implementation Control Processes  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.07 MARKETING MANAGEMENT Figure 2.5 The strategic planning gap  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Figure 2.6 Three Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.08 MARKETING MANAGEMENT Figure 2.7 The Business Unit Strategic-Planning Process Asian  © Kotler, Keller, Ang, Leong Tan Marketing Management An Perspective 4th Edition Figure 2.8 Opportunity and Threat Matrices  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.09 MARKETING MANAGEMENT Figure 2.8 Opportunity and Threat Matrices  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Chapter 3 GATHERING Information Scanning the Environment  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.10 MARKETING MANAGEMENT The Demographic Environment Population Age Mix †¢ Populations vary in age mix †¢ Global trend ïÆ'ËœAging population ïÆ'ËœFalling fertility rates †¢ Future Asian retiree: affluent, cosmopolitan †¢ Good market for travel, entertainment  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition The Demographic Environment Population Age Mix 6 Age Groups: 1. Preschool 2. School-age children 3. Teens 4. Young adults age 25 to 40 5. Adults age 40 to 65 6. Older adults age 65 up Most populous groups shape marketing environment  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.11 MARKETING MANAGEMENT The Demographic Environment Ethnic Other Markets †¢ Countries vary in ethnic racial makeup †¢ Ethnic groups specific wants buying habits †¢ Asia’s ethnic diversity: 20 major languages 12 major religions in 12 Asian countries  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition The Demographic Environment Educational Groups Asians desire for knowledge demand for †¢ Books, education †¢ Offshore campuses †¢ Joint degree programs †¢ Online courses  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.12 MARKETING MANAGEMENT The Demographic Environment Educational Groups 5 educational groups: 1. 2. 3. 4. 5. Illiterates High school dropouts High school degree holders College degree holders Professional degree holders  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition The Demographic Environment Household Patterns Traditional household †¢ Husband, wife children Non-traditional household ï‚ § Singles ï‚ § Single-parent families ï‚ § Divorcees Growing rapidly ï‚ § Distinct needs, buying habits – Eg smaller furniture, food sets ï‚ § Singles can spend Marketing Management An family  © Kotler, Keller, Ang, Leong Tan Asian Perspective 4th Edition International Executive MBA PGSM Page I.13 MARKETING MANAGEMENT The Demographic Environment Geographical Shifts in Population †¢ Migration between/within countries – Eg 1997 Hong Kong reverted to China – Hong Kongers migrate to other countries increase demand for housing education †¢ Marketers target these new successful population members  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Other Major Macroenvironments Social-Cultural Environment Other cultural characteristics: 1. High Persistence- Core Cultural Values ï‚ § ï‚ § Hold core beliefs values that persist Easier to change secondary than core 2. Existence of Subcultures- shared values 3. Shifts of Secondary Cultural Values Over Time ï‚ § Core values cultural swings do take place  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.14 MARKETING MANAGEMENT Other Major Macroenvironments Natural Environment Marketers to take note of: 1. Shortages of raw materials 2. Increased costs of energy 3. Increased pollution levels 4. Changing role of governments protect environment  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Other Major Macroenvironments Natural Environment †¢ Nature deteriorates global concern †¢ Air water pollution dangerous levels †¢ Companies practices, protect nature †¢ Green products protect environment †¢ Change consumer attitudes role to protect environment  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.15 MARKETING MANAGEMENT Other Major Macroenvironments Technological Environment 1. Accelerating pace of change – Computers, internet reduce auto pollution 2. Unlimited opportunities for innovation – Virtual reality consumer reactions to products 3. Varying RD budgets – Content to copy products slight changes 4. Increased regulation- technological change – Public safety  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Other Major Macroenvironments Political-Legal Environment Laws, government pressure groups influence limit firms individuals Marketers must work: 1. 2. 3. 4. Within laws business practices Engage special-interest groups Exploit opportunities market reform Deal with corruption  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.16 MARKETING MANAGEMENT Other Major Macroenvironments Political-Legal Environment INCREASE IN BUSINESS LEGISLATION But marketers can get around regulations Eg: Dahongying – China bans Tobacco advertising – Yet, Dahongying sells cigarettes seen on TV, billboards in-store displays – Why? Dahongying has education business libraries with same name  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Other Major Macroenvironments Political-Legal Environment INCREASE IN BUSINESS LEGISLATION To protect: 1. Companies unfair competition 2. Consumers unfair business practices 3. Society unbridled business behavior â€Å"At what point do costs of regulation exceed the benefits?  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.17 MARKETING MANAGEMENT Other Major Macroenvironments Political-Legal Environment INCREASE IN BUSINESS LEGISLATION Protect home industries ï‚ § Eg KFC Bangalore closed overuse of MSG ï‚ § Rumors closed to protect local retailers Counter protectionistic policies, foreign firms new local brands – Eg â€Å"Made-in-Thailand† Heineken beer  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Other Major Macroenvironments Political-Legal Environment GROWTH OF SPECIAL-INTEREST GROUPS Consumerist movement strengthen rights powers of buyers ï‚ § ï‚ § Eg: true interest cost of loan Basic ingredients in product Personal data customized products privacy issues public policy issue Consumer affairs policies consumer complaints  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.18 MARKETING MANAGEMENT Other Major Macroenvironments Political-Legal Environment MARKET REFORM Consistency nation-building agenda Take time- less developed Asian countries – Vietnam’s doi moi, criticized as too slow, overregulated inefficient  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Other Major Macroenvironments Political-Legal Environment CORRUPTION Corruption Asian officials- rife Bribes paid smallest of clearances Survey Chinese most willing pay bribes Asian governments to clean up long-term economic dividends  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.19 MARKETING MANAGEMENT Chapter 4 CONDUCTING Marketing Research and Forecasting Demand  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition †¢ Know the 4 WHs and H of your market? International Executive MBA PGSM Page I.20 MARKETING MANAGEMENT Figure 4.1 The Marketing Research Process  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Marketing Research in Asia Marketing research in Asia challenging WHY? 1. Unreliable/no secondary data 2. Databases not comparable cross-nationally 3. Poor research infrastructure 4. Cultural differences in response 5. Variations in research capabilities 6. High rates of change in marketplace  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.21 MARKETING MANAGEMENT Marketing Research in Asia Solutions: 1. Sequence piloting, adapting rollout of surveys regionally 2. External validation of data sources 3. Use samples on future demographic profiles 4. Invest on research capabilities infrastructure  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Figure 4.2 The Control-Chart Model  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.22 MARKETING MANAGEMENT Figure 4.3 Financial Model of Return on Net Worth  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Figure 4.4 Ninety Types of Demand Measurement (6 Ãâ€" 5 Ãâ€" 3)  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.23 MARKETING MANAGEMENT Figure 4.5 Market Demand Functions  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Figure 4.5 Market Demand Functions  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.24 MARKETING MANAGEMENT Chapter 5 CREATING Customer Value, Satisfaction Loyalty  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Figure 5.1 Traditional Organization versus Modern Customer-Oriented Company Organization  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.25 MARKETING MANAGEMENT Figure 5.2 Determinants Of CustomerDelivered Value  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Figure 5.3 Customer-Product Profitability Analysis  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.26 MARKETING MANAGEMENT Figure 5.4 The CustomerDevelopment Process Main steps in process to attract keep customers  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Figure 5.5 Levels of Relationship Marketing Marketing Management Depends on number of customers profit margin An Asian Perspective  © Kotler, Keller, Ang, Leong Tan 4th Edition International Executive MBA PGSM Page I.27 MARKETING MANAGEMENT Customer Databases Database Marketing Database marketing process to build, maintain use databases to contact, transact build customer relationships  © Kotler, Keller, Ang, Leong Tan Figure 5.6 Marketing Management An Asian Perspective 4th Edition Increasing Customer Share of Requirements  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.28 MARKETING MANAGEMENT Customer Databases Database Marketing Data Warehouses Datamining Data warehouse: Organized collected data Datamining: †¢ Extract information on individuals trends †¢ Statistical mathematical techniques – cluster analysis neural networking  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Customer Databases Database Marketing Data Warehouses Datamining USING THE DATABASE Database used in 5 ways: 1. Identify prospects 2. Decide customers to receive offer 3. Deepen customer loyalty 4. Reactivate customer purchases 5. Avoid serious customer mistakes  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.29 MARKETING MANAGEMENT Customer Databases Database Marketing The Downside of Database Marketing CRM 4 problems in using CRM: FIRST PROBLEM: †¢ Build maintain database †¢ Large technology investment skilled staff †¢ Difficult to collect right data †¢ Problem worse in Asia – At least 4 major differences in nature of customer relationships compared to the West  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Customer Databases Database Marketing The Downside of Database Marketing CRM 4 differences in Asia compared to the West 1. Language preference- complex but important 2. Identify by name– challenge racially diverse 3. Some jurisdictions allow 1 marriage †¢ Wealthy males 1 address intricate arrangements 4. Bias against flaunting wealth †¢ Reluctance to declare to strangers, government  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.30 MARKETING MANAGEMENT Customer Databases Database Marketing The Downside of Database Marketing CRM SECOND PROBLEM: †¢ Difficult to get all to be customer-oriented THIRD PROBLEM: †¢ Not all want relationship with company †¢ May resent company has personal information FOURTH PROBLEM: †¢ Assumptions behind CRM not always true  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition Customer Databases Database Marketing The Downside of Database Marketing CRM 4 main perils of CRM: 1. Implement CRM before customer strategy 2. Roll out CRM before changing organization 3. Assume more CRM technology is better 4. Stalking, not wooing customers  © Kotler, Keller, Ang, Leong Tan International Executive MBA PGSM Marketing Management An Asian Perspective 4th Edition Page I.31 MARKETING MANAGEMENT Customer Databases Database Marketing NhÆ °Ã¡ » £c Ä‘iá »Æ'm cá » §a cÆ ¡ sá »Å¸ dá » ¯ liá »â€¡u CRM Each company needs to determine how much to invest in building and using database marketing to conduct its customer relationships  © Kotler, Keller, Ang, Leong Tan Marketing Management An Asian Perspective 4th Edition †¢ Look at your own business, do you believe that it promotes a CRM? †¢ The advantage and the disadvantage of your business CRM? †¢ Is the CRM relevant to governmental and non profit organization? Explain?